Florence Mwashimba

Florence is an Access to Nutritious Food Fellow, entrepreneur and sales and marketing specialist. She has extensive experience working with startups in the circular economy and promoting trade and products.

She founded Kigalifaam and PIMA Zero Waste Shop, both the first of their kind in Rwanda, to collect, sort and upcycle tonnes of recyclables in the country. She has also worked with large and small businesses as an aggregator to ensure access to affordable food products. Her work promoting use of local products and supporting local producers has been featured and/or mentioned in leading international media outlets, including the National Geographic and CNBC Africa. Notable achievements include being recognised as the Social Founder of the Year, 2021 finalist, Rwanda (Founder Of The Year Awards – FOYA). She holds a BA in Anthropology and Cultural Studies.